COVID-19: Working from home – 5 Tips for Marketers
How to work from home during COVID-19, the right way, while maintaining performance and motivation.
All around the globe, companies are shifting work dynamics in order to adjust to the new normal: working from home and managing teams remotely amid the COVID-19 pandemic. From Microsoft to Twitter, Amazon, Apple, or Salesforce, global companies, from Asia to Europe, are staying up to the tasking new challenges of the “home office”.
It’s time to learn and teach
New technology and existing tech tools are making it possible for many aspects of our work lives to continue, despite being away from the office. Never before was so important for companies to offer their employees flexibility and support, so the business can carry on productively with limited impact in a secure and collaborative way, even in the midst of a global crisis. It’s a time to learn and teach since employees and employers still need to communicate, focus on work, and manage projects.
The right choices will make for an easy transition back to the office when everything is cleared up
But don’t worry: there are ways to deliver results and avoid going stir-crazy while working from home. From setting up a good workspace to the way you talk to your colleagues and team, the right choices will make for an easy transition back to the office when everything is cleared up. To help our fellow Marketers all over the world, we’ve gathered five tips for working from home amid COVID-19 so you can stay productive, healthy, and sane as you adjust to your new normal.
Maintain a routine
Get ready for work at your usual time, this gives structure to your workweek. Don’t oversleep and maintain your daily routine. A great way to do this is by learning something new! Try Ivy League online classes like “Viral Marketing and How to Craft Contagious Content” or browse the Udemy course library — both have free resources in the wake of COVID-19.
Don’t use the extra time to work
While working from home, managing time can be tricky and boundaries can become blurry. Create time boundaries and use that extra time to do something else, like relaxing, working out, or reading a book to take your mind off from work. At WhiteKube we’re currently listening to podcasts like “Call To Action”, “Social Media Marketing Podcast” and “Marketing Over Coffee” and reading “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson”.
Use video chat
Doing so will allow you the opportunity to see your friends and colleagues and, in turn, will give the impression that you are still connected. Platforms like Slack, Discord, Google Hangouts, Skype, or Zoom can be your go-to tools to stay professionally connected during times like these. Want an extra tip? While you’re setting up your video and audio before joining a meeting, choose Blur to blur your background. You’ll appear nice and clear while everything behind you is subtly concealed.
Take breaks
One way to add breaks into your schedule is by adding a daily calendar invite for 10 minutes at 10:30 a.m. and 3:30 p.m. You can also schedule daily digital coffee breaks with your friends and colleagues. Alternatively, if you work alone, why not join a Digital Marketing online community? You’ll find interesting peers on Slack communities like “OnlineGeniuses”, “Traffic Think Tank” or “BigSEO”, with whom you can share ideas, strategies, and projects over a coffee.
Move around
Find spaces in your home where you can move around throughout the day even if it means simply taking a call from your phone somewhere other than your desk. In days where the only moving is from the desk to the sofa, why not watch something that’ll make you a better business marketer? Our team at WhiteKube recommends “Inside Bill’s Brain — Decoding Bill Gates”, “The Creative Brain” or “Something Ventured” (you can find them on Netflix).
